Account Overview
Active Campaign Performance
Budget Allocation Compliance
Combined Height Safety + Confined Space allocation is 15.5%, less than half of the required 40% minimum. Currently $0 is being spent on HS/CS in the active period.
Demographic Analysis
Conversion Quality Analysis
No Conversion Tracking Active
Without proper conversion tracking, it is impossible to measure true ROI or optimise campaigns toward lead generation. This is the single most important issue to resolve.
Ad Copy A/B Testing Analysis
| # | Ad Copy Theme | CTR | CPC | Assessment |
|---|---|---|---|---|
| 1 | Rope Access Technician Recruitment | 6.4% | $0.23 | Highest engagement |
| 2 | Brand Promotion (Jan 2025) | 4.03% | $0.3 | Strong awareness |
| 3 | "Behind every safe job..." | 4.02% | $0.34 | Safety messaging works |
| 4 | "WE'RE HIRING LEGENDS" | 3.53% | $0.37 | Recruitment performs |
| 5 | "Your trusted partner in Safety" | 3.22% | $0.15 | Lowest CPC |
| 6 | "Opportunities for Rope Access" | 3.22% | $0.4 | Recruitment theme |
| 7 | FB Page Promotion (Feb 2026) | 2.51% | $0.62 | Current — moderate |
| 8 | Brand Promotion (Dec 2025) | 2.22% | $0.78 | Current — moderate |
| 9 | "ASG taking maintenance to new heights" | 2.2% | $0.68 | Service-focused |
| 10 | "Your trusted partner in Safety" (v2) | 1.99% | $0.87 | Trust variant |
Campaign Structure Review
Current Issues
Recommended Structure
Exclusion & Negative Keyword Audit
Recommended Exclusions
Content Compliance Check
Current Exclusions Status
Campaigns appear to run with default targeting and no audience, placement, or interest exclusions.
Strategic Recommendations
CRITICAL — Immediate Action Required
Implement Conversion Tracking
Install the Meta Pixel on solution4u.com.au and configure conversion events for contact form submissions, phone calls, and quote requests. Without conversion tracking, campaign optimisation is impossible.
Restructure Budget to Meet 40% HS/CS Target
Immediately create dedicated Height Safety and Confined Space campaigns with the Leads objective. Allocate a minimum of 40% of total budget to these campaigns.
Exclude Non-Target Demographics
Add age exclusions for 18-24 and 65+ demographics. This single change would redirect approximately $288.85 (41.1% of current 90-day spend) toward more relevant audiences.
HIGH PRIORITY — This Week
Create Structured Campaign Architecture
Replace the current boosted-post approach with a structured campaign hierarchy. This enables proper budget allocation, audience segmentation, and algorithmic optimisation.
Implement B2B Audience Targeting
Create custom audiences targeting property managers, facility managers, strata managers, construction companies, and mining operations. Use lookalike audiences based on existing customer data.
Shift Budget from Instagram to Facebook
Facebook delivers 78% lower CPC and 62% higher CTR. Reduce Instagram allocation and redirect to Facebook for B2B efficiency.
MEDIUM PRIORITY — This Month
Develop Safety-Focused Ad Copy
Historical data shows safety-focused messaging ("Your trusted partner in Safety") achieves the lowest CPC ($0.15) and strong CTR. Develop new ad copy variants around compliance, safety inspections, and trusted partnerships.
Implement Retargeting
Create a retargeting campaign for website visitors who did not convert. This is typically the highest-ROI campaign type for B2B services.
Reduce Frequency on Brand Campaigns
The main brand promotion campaign has a frequency of 2.38, indicating audience saturation. Expand the audience or reduce budget to maintain frequency below 2.0.
All Campaigns — Full Data
| Campaign | Impressions | Clicks | Spend | CTR | CPC | Status |
|---|---|---|---|---|---|---|
| Promoting ASG (Feb 2026) | 50,698 | 670 | $498.75 | 1.32% | $0.74 | ACTIVE |
| Precision Planning Performance | 37,690 | 350 | $200.00 | 0.93% | $0.57 | ENDED |
| What Do We Do at ASG | 25,846 | 262 | $199.84 | 1.01% | $0.76 | ENDED |
| Who is ASG | 12,818 | 169 | $199.83 | 1.32% | $1.18 | ENDED |
| Tech Meets Difficult Access | 20,949 | 214 | $162.97 | 1.02% | $0.76 | ENDED |
| Scaling New Heights (v3) | 24,140 | 252 | $162.94 | 1.04% | $0.65 | ENDED |
| Scaling New Heights (v2) | 20,894 | 172 | $150.00 | 0.82% | $0.87 | ENDED |
| FB Page Promotion (Dec 2025) | 9,774 | 131 | $149.99 | 1.34% | $1.14 | ENDED |
| Solution4u Contact Page | 27,049 | 309 | $149.80 | 1.14% | $0.48 | ENDED |
| Call Now (Dec 2025) | 27,670 | 493 | $149.71 | 1.78% | $0.3 | ENDED |
| Promoting ASG (Dec 2025) | 8,692 | 193 | $149.58 | 2.22% | $0.78 | ENDED |
| Access Contractor Post | 9,155 | 91 | $104.94 | 0.99% | $1.15 | ACTIVE |
| Height Safety Inspections | 15,905 | 123 | $99.98 | 0.77% | $0.81 | ENDED |
| Hiring Legends (v2) | 7,704 | 272 | $99.91 | 3.53% | $0.37 | ENDED |
| FB Page Promotion (Feb 2026) | 6,384 | 160 | $99.63 | 2.51% | $0.62 | ACTIVE |
| Hiring Legends (v1) | 7,239 | 136 | $99.22 | 1.88% | $0.73 | ENDED |
| Behind Every Safe Job | 7,212 | 290 | $98.42 | 4.02% | $0.34 | ENDED |
| Height Safety Anchor Video | 4,846 | 72 | $63.96 | 1.49% | $0.89 | ENDED |
| Facade Washdown | 5,341 | 38 | $59.98 | 0.71% | $1.58 | ENDED |
| Scaling New Heights | 8,652 | 73 | $59.95 | 0.84% | $0.82 | ENDED |
| Strata Commercial | 7,534 | 81 | $57.00 | 1.08% | $0.7 | ENDED |
| Tight Spaces No Problem | 6,952 | 66 | $50.00 | 0.95% | $0.76 | ENDED |
| Height Safety Inspections (v2) | 7,301 | 37 | $50.00 | 0.51% | $1.35 | ENDED |
| Trusted Partner Safety (v2) | 10,651 | 343 | $49.99 | 3.22% | $0.15 | ENDED |
| Trusted Partner Safety | 3,374 | 67 | $49.98 | 1.99% | $0.75 | ENDED |
| Trusted Leaders Difficult Access | 4,703 | 51 | $49.98 | 1.08% | $0.98 | ENDED |
| ASG Maintenance Heights | 3,365 | 74 | $49.97 | 2.2% | $0.68 | ENDED |
| Technical Access | 6,576 | 54 | $49.95 | 0.82% | $0.93 | ENDED |
| Promoting ASG (Jan 2025) | 2,881 | 116 | $34.91 | 4.03% | $0.3 | ENDED |
| Rope Access Technicians | 1,688 | 108 | $25.00 | 6.4% | $0.23 | ENDED |
| Rope Access Technicians (v2) | 1,927 | 62 | $25.00 | 3.22% | $0.4 | ENDED |
| Promoting ASG (Mar 2025) | 1,441 | 40 | $19.65 | 2.78% | $0.49 | ENDED |